The sales campaign will generate more than 4,200 new jobs in the Canary Islands, which is 6% more than in the same period in 2022. Such are the number that were made public on 2 January by Adecco, one of the leading companies in talent recruitment solutions.
Thus, forecasts regarding employment for the January sales campaign are more optimistic than those for the Christmas campaign, given that there is greater and more intense consumption than during Christmas, due to the reduction in prices that generate a stimulus to purchase.
Therefore, Adecco expects around 202,000 contracts to be signed in Spain during the January sales campaign, which is 9.3% more than in the same period in 2022, when 184,591 contracts were signed.
In the Canary Islands, the province of Santa Cruz de Tenerife expects to register more than 2,160 new contracts; closely followed by the province of Las Palmas de Gran Canaria, which expects more than 2,000 new jobs, both provinces with an expected year-on-year growth of 6%.
The increase in consumption during the sales campaign benefits many sectors, but traditionally, the focus is placed on the FMCG sector (fragrances, cosmetics, toys, electronics, telecoms, telephony, groceries, etc.) and the areas of customer service or sales force.
This is why, at this time of the year, companies are looking for sales assistants, checkout assistants, promoters, sales representatives, telemarketers and hostesses. Personnel are no longer only in demand for physical shops, but in recent years the e-commerce sector has become a major factor in the creation of jobs in Spain.