The eight municipalities, including three located in the Canary Islands, forming part of the Alliance of Tourist Municipalities ‘Sun and Beach’ (ATM) welcomed 14.6% of Spain’s national and international tourists during the first eleven months of the year 2022. In its statement, ATM stresses that they continue to be leaders in the recovery of the Spanish tourism sector in the aftermath of the pandemic.
Thus, the data published by the National Statistics Institute (INE) indicate that of the 67.7 million tourists who chose Spain to spend their holidays between January and November 2022, 9.9 million chose the municipalities that form part of the ‘Sun and Beach’ Alliance.
After the social and economic crisis caused by more than two years of unemployment in tourism, as a result of the pandemic, Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos are the eight Spanish destinations that report to be leading a historic recovery for the sector, approaching the numbers of visitation, employment and job creation prior to 2020.
The alliance makes a special emphasis on the fact that during 2022 the importance of these localities in the reception of visitors has increased by almost five percentage points, from 9% to 14.6% of the total number of tourists in the country in 2022, as compared to 2019.