Ashotel launches a collection of guides to promote sustainable tourism

This is an initiative that aims to help member establishments on their way towards the decarbonisation of the tourism sector and is part of Ashotel's 2030 Sustainability and Digitalisation Strategy.

The Hotel and Accommodation Association of Tenerife, La Palma, La Gomera and El Hierro (Ashotel) has developed a set of practical guides to promote sustainable tourism. The first of these technical documents, already published, is the ‘Guide to minimise the Carbon Footprint in the tourism sector’.

Specifically, it is a guide that aims to help associated establishments on their way towards the decarbonisation of the tourism sector and is part of the Sustainability and Digitalisation Strategy 2030 of the hotel association.

Precisely, the recently approved Canary Islands Law on Climate Change and Energy Transition, which among other issues will create the Carbon Footprint Register, will allow the quantification of greenhouse gas emissions in the Archipelago and whose registration will be mandatory for accommodation establishments, among other tourist operations and companies.

In this way, with this first Guide, Ashotel is introducing the concepts and tools necessary for the calculation, reduction and compensation of the footprint, serving as a guide for all those hotels, flats, rural houses and hotels and other types of legal accommodation on their path towards decarbonisation.

The tourism sector is highly vulnerable to climate change, so Ashotel understands that it must join efforts and commitments in the fight against this phenomenon, reducing its emissions and being more sustainable when developing its activity. And with this work, the association acts proactively so that tourism continues to grow towards excellence and the conservation of ecosystems which, after all, is the value proposition of all destinations and customers.

In accordance with the lines of action of its Sustainability Strategy, Ashotel has planned, after the first one, to produce the following monographic guides: Guide for implementing the Circular Economy in tourism establishments; Guide for energy saving and efficiency in tourism companies; Guide for the incorporation of local products in the gastronomic offer of hotel establishments; Guide for sustainable mobility and development of transport plans to work in the tourism company; Guide for the conservation of biodiversity and protection of heritage from tourism activity.

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