The strategic tourism boosting plan 2023-2027 foresees an investment of more than 100 million euros in 27 different programmes with the “ambitious” objective of making Santa Cruz de Tenerife “the tourist capital of a tourist island”, said the mayor of the capital of Tenerife, José Manuel Bermúdez.
The strategic plan to boost tourism for the next 2023-2027 period was unveiled aboard the cruise ship “AIDAnova”.
The strategic tourism plan 2023-2027 foresees an investment of more than 100 million euros in 27 different programmes with the “ambitious” objective of making Santa Cruz de Tenerife “the tourist capital of a tourist island”, said the mayor of the capital of Tenerife, José Manuel Bermúdez.
The plan was presented at an event held on the cruise ship “AIDAnova”, docked in the port of Santa Cruz de Tenerife, which was attended by some 180 professionals from the island’s tourism sector, as indicated by the City Council in an official statement.
It was stressed this is the presentation of an in-depth work, which has been defined over several months in meetings and technical sessions with all the tourism agents of the municipality and the island, and which has the support and contributions of the sector’s agents and professionals.
This strategic plan should help to advance in a more significant way, as for example in the cruise segment, which in the last four months of last year grew by 25% compared to the data for 2019.
In addition, for the next six months it is estimated that some 400,000 people will arrive in the city aboard 139 vessels, so “continuing to work in a coordinated manner with a plan landed in actions is vital to achieve that goal,” noted the mayor of Santa Cruz de Tenerife.
Santa Cruz de Tenerife: Six strategic axes for the “ambitious” tourism boosting plan
The plan is built on six strategic axes, namely, tourism excellence, focused on promoting innovation, technology and tourist information systems as tools for the development and improvement of the offer; and competitiveness, modernisation, professionalisation and digitisation.
The third axis is the product and brand of the Santa Cruz de Tenerife destination and analyses the positioning and promotion of the tourism products that make up the city’s offer in “target markets”, and the fourth focuses on fostering a model of shared governance and promoting the collaboration of private agents in the sector.
The fifth axis focuses on tourism intelligence and analyses the use of knowledge, data and information on demand, the destination and tourism markets as a differentiating element, and the sixth, called tourism sustainability, seeks to promote sustainability as an element of high added value for tourism in Santa Cruz.