The Island Council of Tenerife, through Tenerife Tourism Board, is promoting the Santa Cruz Carnival in countries all over the world, as well as other attractions on the island. Thus, this week there is a delegation of 28 communication officers from Turespaña’s Offices Abroad (OTS).
This was announced by the island’s president, Pedro Martín, who stressed that “they will be joined by another 28 press teams from such important international media outlets as Discovery Chanel, Chicago Tribune, Forbes, Fortuna, Cosmopolitan and Lonely Planet”.
The aim of this action is to reinforce the communication strategy of the island and highlight the many possibilities offered by the island in terms of gastronomy, culture, nature and leisure, in order to change the perception that still exists of Tenerife as a sun and beach destination. For that, an exhaustive programme of activities has been prepared, including attendance at some of the most emblematic events of the Carnival, such as the Carnival parade, as well as places of interest in the destination. Specifically, they will visit the Teide National Park and the Los Gigantes Cliffs, tour the historic centre of La Laguna and visit towns such as Buenavista and Garachico, among other activities.
The press officers from the Turespaña Offices Abroad (OTS) who will take part in this presstrip will come from Berlin, Brussels, Buenos Aires, Canton, Copenhagen, Dublin, Stockholm, Frankfurt, Helsinki, The Hague, London, Los Angeles, Mexico, Miami, Milan, Munich, Mumbai, New York, Oslo, Paris, Rome, Sao Paulo, Singapore, Toronto, Warsaw, Vienna, Zurich and Turespaña (Spain).
They are joined by 28 media representatives from the USA, Belgium, Germany, the Netherlands, Italy, Portugal, the Czech Republic and Norway, such as the Chicago Tribune, USA Today, Forbes, Fortuna, Cosmopolitan, Lonely Planet, Cool Hunting, Frankfurter Neue Presse, Travander.nl and Grande.be, among others.
On the other hand, a team from Czech public television will get to know and film, for their programme ‘Observations from elsewhere’, the island’s natural, thematic and heritage resources, such as the Teide National Park, the historic centre of La Laguna and Santa Cruz, the Calle de la Noria and the Carnival house. They will also take pictures of the Rhythm and Harmony Contest, in order to show the essence of the Carnival to its audience of over 350,000 spectators.
In addition, another delegation of nine people from the successful programme Expedition Unknown, broadcast by the Discovery Channel in the United States with an average audience of one million viewers per episode, has travelled to the island to learn about the history of the illustrious corsair Amaro Pargo. They will also take the opportunity to experience the Carnival from the inside.