In June 2020, HiperDino and the DinoSol Foundation embarked on the challenge of eliminating food waste in their shops. As a result, a project “Alimentos conVida” was created and, in 2022 alone, it prevented 471,247 kg of food from ending up in the rubbish bin.
According to the director of the DinoSol Foundation, Virginia Ávila, this prohect is much more than an anti-waste initiative; it is social and environmental, as it focuses on the people who are having the hardest time and, at the same time, aims to raise awareness about food reuse.
86 HiperDino and SuperDino shops in Fuerteventura, Gran Canaria, Lanzarote, La Palma and Tenerife are participating in the project, donating products which, although they are not suitable for sale mainly for aesthetic reasons, are suitable for consumption.
Every day 30 social organisations throughout the Canary Islands receive food, including fresh food such as fruit, vegetables, meat, fish and bread, benefiting 12,049 people.
HiperDino is the leading chain in the food sector in the Canary Islands and the only regional chain that is 100% Canarian. It currently has 235 shops and sells more than 13,000 items, 40% of which are from local suppliers. It is also the leading company in job creation with more than 8,500 workers.
Present in five of the eight Canary Islands, it reaches seven of them through the online shop hiperdino.es. This channel, created in 2015, has all the products of its physical shops and, among the advantages it provides, the customer receives the purchase the day after it has been made.
ABOUT THE DINOSOL FOUNDATION
Fundación DinoSol was created in March 2017 with the aim of promoting individual, collective and family well-being, and improving the quality of life and professional training of all the workers and collaborators who form part of HiperDino.
Since its creation, it has collaborated 311 times with associations, foundations and non-profit organisations in the Canary Islands, and has assisted 916 people who work in the HiperDino chain. It has launched and developed eight social programmes; 33 of its own projects such as the Canary Islands Family Aid Programme and Alimentos conVida; three solidarity products such as Calcetines Solidarios and 14 corporate campaigns, as well as five training courses on values, with a workshop on gender violence and another on the importance of communicating in equality for employees.