BYD, which sold 1.86 million alternative energy vehicles last year, arrived in Europe in 1998 when it started operations in the Netherlands and has since expanded to Norway, Denmark, Sweden, Germany, France and Belgium.
It has also opened subsidiaries in the UK and Spain this year, and “other countries will soon follow”, the company says.
In Spain, it has reached an agreement with the Astara, Quadis and Caetano Retail España distribution groups and its network of points of sale will initially include two ‘Pioneer Stores’, one in Barcelona (Avenida Aragó, 29) and the other in Madrid (Calle Concha Espina, 20).
However, the company’s aim is to expand its distribution network, with centres in Valencia, the Canary Islands, Malaga and Seville by the end of the year.
“As a welcome gift for ‘BYD Pioneers’, the first customers who reserve a BYD model before 31 May 2023 will receive a charger that will allow them to charge their car with a power of up to 11 kilowatts (kW). They will also benefit from an extension of the general warranty on all models to six years or 150,000 kilometres, with a specific warranty on the battery of eight years or 200,000 kilometres,” the company said.
The BYD Atto 3 is an electric SUV that the brand says has a range of 565 kilometres in the urban cycle and starts at 41,400 euros.
Meanwhile, the Tang is a seven-seater family SUV with two electric motors that together produce 517 hp and a range of 528 kilometres. Its starting price on the Spanish market will be 69,990 euros.
The BYD Han is a sedan with a range of up to 662 kilometres and an output of 517 hp. Its price in Spain will be between 69,990 and 74,000 euros, depending on the version.
Founded in 1995, BYD designs and manufactures “the complete system of electric motors, batteries, electrified transmissions, control units and semiconductors” and has around 25,000 registered patents, according to the company.