Las Palmas de Gran Canaria received a total of 118,550 tourists in the first quarter of the year, which means that the capital of Gran Canaria hosted 22.7% more visitors than in the same period in 2022. Overnight stays, i.e. hotel nights booked, reached 427,908, 12.4% more than the previous year. The data speak of a very positive start to the year, also above the figures for 2019, a pre-pandemic year, with 12.5% more travellers and 13.5% more overnight stays.
These data, from the ISTAC Tourist Accommodation Survey, analysed by the Sustainable Tourism Intelligence System (SITS) of Las Palmas de Gran Canaria, indicate that growth has been the protagonist in the first three months of the year with respect to 2022.
Foreign tourists were in the majority in January and February, with 60.3% and 58.1% of the total number of visitors. In terms of European markets, Germany, the United Kingdom and Sweden continued their usual trend as the main countries of origin during the high season in the city.
The behaviour of supply and demand in March, the month that marks the start of the high tourist season, showed very optimistic figures and the usual change in demand in spring and summer, with a slight majority of Spanish tourists, who accounted for 50.8% of the total. Among the latter, residents of the mainland and the Balearic Islands accounted for 70.8%, while Canary Islanders from other islands accounted for 29.2%.
The profitability of the accommodation also grew. The RepVar (Revenue Per Available Room) was higher in these months than in the same period of 2022: 72.86 euros in January 2023; 77.47 euros in February; and 72.96 euros in March. The evolution of the average room rate, the so-called ADR (Average Daily Rate) was 88.82 euros in January, 92.70 euros in February and 89.62 euros in March, exceeding in all three cases the figures for 2022.
In general terms, the tourism sector of the urban destination of Las Palmas de Gran Canaria shows a confirmed recovery with a renewed accommodation plant and its capacity to continue to attract different visitor profiles.