The encounter starts today, Tuesday 9 May, and it is the Canary Islands Institute of Agroalimentary Quality (ICCA) that has organised and coordinated the participation of the wineries of the archipelago in the fair. Thanks to these efforts it was possible to set up a stand of 161 square metres where the companies could display all the potential and variety of the wines proceeding from all the islands. The Fenavin Fair also represents a boost for business in the Canary Islands wine sector and an opportunity to open up new national and international markets.
The director of the ICCA, Basilio Pérez, who was present at the Canary Islands fair stand, highlighted the island’s wine-making potential and the recognition that our wines have abroad “thanks to their diversity, uniqueness and cultivation characteristics”. “We are present at a fundamental fair to showcase our wines and which serves as a showcase for the wineries that have wished to attend Fenavin. This action forms part of the regional department’s strategy to promote the foreign marketing of Canary Islands products, because the involvement of the administrations and the winemakers is essential to support a strategic sector that generates economic activity,” Pérez pointed out.
Along these lines, he added that “the ICCA has facilitated the logistics so that the winemakers can be present at Fenavin with all the facilities”.
Fenavin brings together professionals from over one hundred countries around the world, and welcomes 1,874 exhibitors, in facilities covering more than 30,000 square metres, including three new exhibition halls.
The fair also hosts the Wine Gallery, a space where buyers have at their disposal a wide selection of references, and which allows them to connect the wealth and variety of Spanish wines with the tastes of buyers from all over the world, in an area where each of the wines is presented in optimum temperature conditions for tasting. Each wine on display always has its corresponding information sheet, in Spanish and English, with the most relevant details of the wine in question and the location of the corresponding winery’s stand at the fair.
On the other hand, the Business Centre is presented as a space designed so that importers and exhibiting wineries can bring their positions closer together, reach commercial agreements and make their wines known in all corners of the world.