HiperDino, the leading supermarket retailer in the food sector and the only one in the region that is 100% Canary Islands, sells more than 24 million kilos of fruit and vegetables every year from farms on seven of the eight islands, for which it invests 40 million euros.
HiperDino’s Sales and Operations Director, Olivia Llorca, and the Marketing and Communication Director, Carlos García, recently visited the farm of one of its lettuce suppliers to analyse the process that is followed from the moment the produce is sown until it is removed from the land, packed and distributed.
The crops that HiperDino buys from its more than 40 Canary Island suppliers in this category are mainly fruit such as bananas, avocados, papayas, oranges, mangoes, strawberries, watermelons, pineapples, melons and tomatoes.
As far as vegetables are concerned, potatoes, sweet potatoes, onions, pumpkins, courgettes, green beans, carrots, beans, aubergines, peppers, leeks, etc., also stand out.
It should be noted that many of these products are marketed according to season.
VISIT TO A LETTUCE PLANTATION
José Antonio Rodríguez is in charge of Sat Aprocam, a farm dedicated to the cultivation of lettuces of different varieties: Romana, Batavia, Iceberg, Trocadero, Hoja de Roble, Lollos and Cogollos.
Their farms, located in the municipalities of Arucas and Santa María de Guía in Gran Canaria, produce around 1,300,000 pieces of lettuces every year, all of which are sold in the chain’s establishments in the province of Las Palmas under the HiperDino brand.
For the chain, local produce is a guarantee of freshness and quality, and it is firmly committed to offering 100% Canary Island fruit and vegetables in its range.