HiperDino, the leading food chain in the Canary Islands and the only one in the region that is 100% Canarian, has relied on the talent of young illustrators to launch, together with some of the main Canarian brands, new designs for some of its best-known products that are present in most Canarian homes.
The Commercial and Operations Director of HiperDino, Olivia Llorca, states that “among the many actions we have programmed to celebrate this 30th of May, we wanted to develop an even more special one if possible, for which we have counted on Canarian artists and brands that are very close to us. Without them none of this would have been possible”.
She adds that “the collaboration of the illustrators has been marvellous, as well as the Canarian brands, who have given us something as important as their packing to give visibility to the talent of the islands. It is also a way of highlighting these Canarian products on the shelves. They are collector’s items”.
Guests from the companies Gofio La Piña, Tirma, La Isleña, Isola, Bandama, Firgas and Aquavia, brands that wanted to join this initiative, attended the HiperDino shop in Miller Bajo to see the result of this project.
The products with exclusive designs are already available in any of the chain’s HiperDino and SuperDino shops, and on the online channel.
More information about this initiative can be found on the website.