HiperDino, a leading grocery chain and the only one in the region that is 100% based in the Canary Islands, is launching a new offer to help families in the Canary Islands buy fresh produce. The idea is to offer fruit, vegetables, meat and fish every week with new discounts so that households do not reduce their consumption of these products.
HiperDino’s sales and operations manager, Olivia Llorca, explains that “despite inflation and the fact that our prices are lower than our competitors’ because of our pricing policy, as a grocery chain we want to make sure that buying fresh produce does not mean more money for families”. He adds that “these are very necessary foods for a healthy, balanced diet and should not be missing from the table of any Canarian household”.
In this way, the supermarket chain is expanding the range of fresh products in its brochure, which was previously available fortnightly. Together with better prices and special offers, this means that families can save more on fresh produce without having to limit their consumption.