Accommodation facilities affiliated with Ashotel, the hoteliers’ association, finished August with an average occupancy rate of 87.18% across the province of Santa Cruz de Tenerife, as revealed by a survey from the association’s Tourism Competitiveness and Sustainable Development Observatory.
This occupancy rate indicates a nearly five-point increase compared to bookings at the end of July, and a two-point increase over the rate in August of the previous year.
Breaking it down by islands, Tenerife continued to lead for the second consecutive month, boasting the best occupancy figures in the entire province. The island recorded an average rate of 87.74%, nearly three points higher than the same month the prior year (84.8%), and a staggering 17 points higher than initial summer bookings, which stood at 69%.
This significant uptick is attributed to the post-pandemic trend of tourists making last-minute holiday and accommodation bookings, as noted in a statement from the association.
El Hierro followed closely, registering an average occupancy of 85.5%, only slightly lower than the previous August figure of 86.2%. La Palma, meanwhile, saw a nearly six-point jump to 81.1% from July’s 74.7%, exceeding initial summer projections by 27 points. However, compared to last year, its occupancy rate declined by nine points.
La Gomera had the lowest occupancy rate within the province for the month but showed a modest improvement of just over one point to reach 72.8%. The island continues to experience reduced interest from its key German market, which remains subdued due to ongoing issues in Europe, such as inflation and the Ukraine conflict.
Focusing on Tenerife’s distinct regions, the southern area reported an average occupancy of 89.4%, compared to 84.6% in the north and 68% in the metropolitan area.
Additionally, the survey revealed that nearly 43% of the affiliated establishments in the province had higher occupancy rates this August compared to August 2022, while nearly 46% reported rates exceeding those of August 2019.
Wildfires had no adverse effect on hotel bookings
Despite several reservations being cancelled or altered in the latter part of August due to severe fires affecting various municipalities on Tenerife, the overall impact on the month’s occupancy rate was minimal. The association credits this to the exceptional efforts of emergency teams, effective public administration coordination, and extensive community cooperation.
Ashotel views these encouraging summer occupancy statistics with optimism, interpreting them as a sign of the tourism sector’s gradual recovery following the challenging pandemic years.