British demand sustains momentum in tourism recovery in the Canary Islands

The international consultancy firm PwC, in collaboration with Ashotel, unveils a tourism report in Tenerife detailing the key factors for the Canary Islands during the winter season.

This winter, the Canary Islands are anticipated to continue their recovery in the hotel sector, largely driven by an increase in demand from British tourists, who represent 43% of international tourism to the region. The outlook for the traditional high season of tourism in the archipelago is quite optimistic, with the Canary Islands closing the gap with the national average.

This recovery is attributed to the region’s relatively lower impact from inflation and the general adjustment of prices. These insights are from the Smart Observatory report, developed by the international consultancy firm PwC and the Spanish Confederation of Hotels and Tourist Accommodation (Cehat).

British demand sustains momentum in tourism recovery

Key findings of this study regarding the Canary Islands were presented to accommodation sector businessmen in Tenerife, in a meeting organized by Ashotel. The event featured José Manuel Sanabria, the Deputy Minister of Tourism of the Canary Islands Government; Juan Pablo González, the manager of Ashotel; José Antonio Domínguez and Pilar Valerio, the director of PwC and partner responsible for the Canary Islands; and others from the international consultancy. The specific details were provided by José Manuel Fernández Terán, a partner in charge of Tourism, Transport, and Logistics at PwC.

The report draws on the Smart Observatory index, which tracks the evolution of the hotel industry in Spain and identifies trends for the upcoming three months.

In terms of tourist sentiment, the Canary Islands’ year-round pleasant climate and beach offerings continue to attract attention. This aspect forms the primary segment, accounting for 33% of the publications. As a result, the Canary Islands maintain a sentiment significantly higher than the national average and have managed to reduce cancellations by 2.2% compared to the previous winter.

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