The Loro Parque Group’s dedication to exceptional tourism, ecological sustainability, and the creation of unparalleled visitor experiences has once again proven to be a formula for remarkable success. In 2023, the group’s attractions, including Loro Parque in Puerto de la Cruz, Siam Park in Adeje, and Poema del Mar in Las Palmas de Gran Canaria, welcomed over 3 million guests. This achievement isn’t just a stroke of luck; it’s the culmination of persistent efforts to innovate and uphold high-quality entertainment, keeping the group at the cutting edge of the industry.
Loro Parque, Siam Park, and Poema del Mar: Captivating Attractions Drawing Crowds
This year, Loro Parque expanded its animal family with several new hatchlings from diverse species, a testament to the park’s commitment to animal welfare and conservation. A major highlight for 2024 is the anticipated opening of Coral Kingdom, the most extensive coral sanctuary outside the oceans.
This immersive experience will blend the real and virtual, featuring over 10,000 actual fish and captivating projections of the ocean floor and surface on LED screens, offering visitors a unique underwater adventure. The preparation for this exhibit involves a meticulous process of coral acclimatization, setting the stage for a grand unveiling next year. Meanwhile, Poema del Mar continues to enchant visitors with exhibits like the Basins of Africa and the intriguing world of caecilians, offering unique insights into aquatic life.
At Siam Park, this year’s thrill was the introduction of Saifa, an adrenaline-pumping water coaster that propels guests through a 307-metre course at speeds up to 10 metres per second, providing an exhilarating and competitive aquatic experience.
Loro Parque Group: Sustainable Progress and Recognition
The Loro Parque Group’s operations are deeply rooted in environmental stewardship, a commitment that has garnered them the title of the most sustainable zoo by the World Association of Zoos and Aquariums. With certifications like ISO 14001 and EMAS and awards including the Biosphere Sustainable Lifestyle certificate and the TUI International Environment Award, the group’s dedication to the planet is evident in every aspect of their operation.
A notable environmental achievement has been the dramatic reduction in single-use plastic usage, with a 95% decrease since 2018, preventing 85 tonnes of plastic waste in 2023 alone. Additionally, the group is a pioneer in renewable energy, having installed a new 10 MW photovoltaic plant. Once operational, this will double their clean energy production to 20 MW, fully catering to the energy needs of their constituent companies and reinforcing their position as a leader in sustainable entertainment and conservation.
