The Fitur Trade Fair has been a pivotal event for the Tenerife delegation to validate the destination’s promising outlook for this year. This optimism extends to both the ongoing winter season of 2023-2024 and the summer of 2024. The projected figures for domestic airline seats arriving in Tenerife are at an all-time high in the historical data available, signifying record-breaking levels.
For the current winter season, spanning from November 2023 to March 2024, the number of seats scheduled to arrive stands at 1,853,290, which is a 5.3 percent increase compared to the previous winter. For the summer of 2024, the planned number of seats so far totals 2,817,795, marking an 8.2 percent rise over 2023. Cities like Madrid, Bilbao, Malaga, Valencia, and Santiago are notable for their significant increases in winter arrivals, ranging between 12 and 25 percent. Looking towards summer 2024, Madrid, Seville, Alicante, Bilbao, and Malaga are among other cities with remarkable increases in absolute seat numbers.
In addition to the positive forecasts for regular airline seats, there’s also a surge in searches and bookings for holidays in Tenerife. Currently, the island ranks among the top three Spanish destinations in terms of search volume. Bookings are more than 20 percent higher than last year at the same time.
Rosa Dávila, President of the Island Council, noted that although the winter season isn’t over yet, Tenerife’s connectivity has been one of the best ever, growing by 11.8% compared to the previous year and surpassing 4.6 million seats. “This positions us as one of Europe’s best-connected locations by air, servicing nearly 30 markets directly, benefiting not just tourism, but other sectors, the population, and businesses,” she stated.
Dávila is confident that the final results for the year will be extremely positive, with summer 2024 showing a promising 5.2% increase in available seats compared to summer 2023, expected to exceed 5.7 million seats.
Lope Afonso, the Island Council’s Vice President and Councillor for Tourism, acknowledged the positive expectations of the national market evident from the meetings on the first day of the fair, reinforcing Tenerife’s leading position.
He highlighted that the leadership is responsible, focusing on sustainability, territory care, and improving the destination’s connectivity and profitability. This is achieved through shared governance with the private sector to decide on the conversion of public-tourist spaces, always considering the interests of the island’s citizens and as a factor of social and economic cohesion, Afonso concluded.