The Canary Islands’ 2025 tourism figures highlight the Archipelago’s global appeal, with international visitor numbers surpassing Brazil by more than six million.
The archipelago has emerged as Spain’s top-performing tourism market at the start of 2026, outperforming the country’s traditional urban and coastal heavyweights across every key indicator of hotel profitability.
The island’s decline contrasts with a broader rise in recognised beaches across the Canary Islands.
Malfunctioning equipment and staff shortages have once again exposed weaknesses in border control operations during peak arrival periods.
The south of Tenerife is marking four decades as the island’s undisputed tourism powerhouse, a position it assumed in 1986 after overtaking Puerto de la Cruz, which had dominated the archipelago’s holiday maps throughout the 1960s and 1970s. What began as a gradual shift in visitor preferences has since become a defining feature of Tenerife’s
The incident has reignited concerns over the dangers of thrill-seeking at a site with a long and tragic history.
The figures underline another year of strong international demand for the archipelago, even as concerns grow over capacity, sustainability and the social impact of tourism.
Holiday travel demand is pushing Canary Islands airports to handle one of their busiest flight seasons in years.
Private investment of nearly €100 million is transforming several historic hotels in Puerto de la Cruz and raising the city’s tourism standards.
Tenerife South Airport has begun using the new EU automated passport-control system to reduce queues.
